Gluten FREE the new profitable business


Have you ever heard about Gluten?? Gluten is a substance that is present in cereal grains, especially in wheat. Gluten is responsible for the elastic texture of the dough. It is a mixture of 2 proteins and it causes illness in people with Celiac disease.

Now you might be wondering what this has to do with Martial Arts…well we all eat every day and most of you eat bread, grains, and food that contains gluten. Have you wondered why you try to lose weight and it gets harder and harder? Gluten makes digestion harder and it has side effects.

Not long time ago I asked my doctor about gluten and he said: “Think about gluten as glue, it makes food stick together and is bad for your body, your digestive system can’t stand it and if you consume food with gluten you’ll get sick sooner or later”.

Not long time ago Doctor Oz said the same thing on TV. He mentioned Celiac Disease, he said is on the rise and there are many people undiagnosed. He.He mentioned about studies where it shows that gluten causes inflammation in the intestines.

Doctor Oz also mentioned that there are brain disorders associated with gluten, he mentioned Schizophrenia, Autism, Epilepsy and neurological disorders. He said Gluten may be addictive and is associated with autoimmune diseases like Hashimoto’s Thyroiditis, Type 1 Diabetes, and others.

My doctor told me “Eliminate Gluten for 30 days” and see what how you feel. Well he was right, after a month I was able to digest better, I don’t have headaches I used to have, I have more energy and I feel like I want to do more.

Now, what this has to do with money and the title of this post? The relationship is how the business has changed in a few years, now in every supermarket, you see Gluten Free products, in Costco, Sprouts, Whole Foods, and other Grocery stores. These businesses are taking advantage and overpricing Gluten Free items for example:

  • 8 dollars for a pack of Gluten Free Breadcrumbs?
  • 6 dollars for 5 Gluten Free cookies?
  • 7 dollars for 4 small Gluten Free yogurts?

Now calculate the cost to make each one of those products…As today I have seen how a “farmer’s market” is changing the prices all the time in all Gluten Free products, last December the small pack of breadcrumbs that I always bought was 3.49 and today is almost 8 dollars…

As Martial Artist we take care of our body, so most of us really think about nutrition.

Here is a very interesting video where Doctor OZ that will make you think.

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